MEGA MACE receives calls every week from personal trainers, professional athletes, and Hollywood celebrities who all want to make the next big fitness video series like RevAbs or Insanity. We’ve worked with major brands like DailyBurn and Beachbody to produce video series that have become the most recognizable fitness brands in the industry. MEGA MACE has directed hundreds of fitness video productions, including P90X®, which has sold millions worldwide. The health and fitness business is a multi–billion-dollar-a-year industry and everyone wants a piece of it.


We get the same questions over and over, so we’ve created a Fitness Video Production 101 Guide for people who want to learn more about fitness video production.

Here are MEGA MACE, we are experts at fitness video production. We help people get healthy and lead more productive, happier lives. Whether you’re a company looking to break into the market, or a personal trainer trying to get more exposure, this guide will give you an overview of what it takes to produce and distribute your first fitness video.

Before You Start: Set Realistic Goals

If you are an individual trainer trying to break into the fitness video industry, you might have to make your first video on your own. You are probably going to start with a small budget. Set your production expectations to match. If you’re a larger brand, you’ll have more money to work with, but a lot more people to pay. “It takes a lot of money to make a lot of money” – is a statement that is true in this business. Great careers and brands take time to build.


Do you need a fitness video that is good, cheap, and fast? You cannot have all three, but you can have two at a time.

* You can make it good and cheap, but it will take a lot of time. You could miss your window of market opportunity, and that could cost you in the end.

* You can have it good and fast if you hire the right people. but that’s the most expensive option.

* You can also get something cheap and fast, but you’ll sacrifice quality. This is often a waste of both time and money in the end.

The compromise is somewhere in the middle. To make something of quality takes time and money, period. Everyone new to the industry wants eye-popping quality with an experienced crew; they want it next week for what amounts to a micro budget. It’s just not realistic.