Well-Established Businesses $100,000 – 250,000
On the higher end of this you can afford to do a small series with multiple workouts. This budget range allows you to work with a production company and a team of experts with a multi-camera set-up. The production company will hire a professional crew and your director will focus on the client’s objectives and the star talent, helping to make sure that the strengths of your product are highlighted and steer you away from making newcomers’ mistakes.


Professional Tip: There are unique challenges and many tricks to producing a great fitness video. Hire a production company that specializes in this field. You don’t want a team learning on your dime – your investment should get you a crew with the right experience and a track record of successful fitness videos under their belt.
Planning: Research your production company and talk to the director/producer to make sure it’s a “fit”. Find out what they will be bringing to the table – look at examples of their work and make sure it matches your expectations for what you’re willing to pay.