The Entrepreneur $3,000 – 90,000
If you are only looking to make a few videos, your budget is probably safe in this range. You will likely shoot on-location, perhaps outside, or using someone’s home gym – if you’re on the higher end of this range you may be using an existing studio set and hire a small production company.

Professional Tip: Hire people with experience and do not skimp on sound. Consumers will forgive you if your set doesn’t look like the LA Fitness Center at Rockefeller Center, but they will not forgive you if the audio is unprofessional. There’s a Sound Department on a shoot for a reason – they know the equipment and what to listen for – trust me, this is one of the simplest things you can do that separates a professional shoot from an amateur one.

Planning: Develop your workout and plan your production. What might go wrong usually does: if you’re shooting outside, what’s your backup plan for rain, construction noise or the police showing up? You’re in jeopardy of losing time, money, the location and/or your crew, so have Plan B in place.