News

DailyBurn: Personalized Fitness. Evolved.

Mason Bendewald has teamed up with DailyBurn, a leader in the fitness technology space with over two million users worldwide, to take the next step in the evolution of fitness by introducing a revolutionary, personalized fitness platform that delivers daily custom-designed video workouts using DailyBurn’s IntelliBurn™ technology. As Director and VP of Production at DailyBurn Mason is now applying his expertise in production and marketing to the future of fitness media.

With DailyBurn’s inaugural launch, Mason and his production team at MEGA MACE deliver an astounding 30+ fitness programs featuring a diverse cast of six undiscovered trainers – and this is only the beginning of Mason’s advancing production plan for DailyBurn’s video library.

With Mason on board, DailyBurn will be the host of fitness content unlike any other available on today’s internet. DailyBurn brings fitness to members’ fingertips, anytime, anywhere by streaming HD-quality custom workouts, personal result metrics, and nutrition and healthy living tools to users’ smart phone, computer, tablet or television every day.

Bringing to life the DailyBurn vision, Mason has pulled together a best in-class team of experts from every segment of the fitness industry — including the fitness program design expertise of industry leader, Lisa Wheeler, and a team of elite trainers, known as the DB6, offering varied fitness philosophies and backgrounds. Combining a natural talent for scouting new trainers and a series of trademark “On Camera Workshops,” Mason works directly with each member of the DB6 to perfect a multitude of levels including how to work to the camera, how to be informative and entertaining and perhaps the most important, how to own their workout.



The core, pioneering feature of DailyBurn is IntelliBurn™ technology, a complex algorithm that fine-tunes a fitness program to a user’s optimum performance and schedule by tracking and analyzing a multitude of factors, including, but not limited to, which trainers elicit the best personal performance, which workouts the user most enjoyed, time lapse between workouts and muscle groups recently trained. DailyBurn is changing the world of fitness by allowing users to input and receive real-time feedback on personal goals and results to obtain an evolving, comprehensive, tailored workout program.

 

The Making of P90X:MC2 – P90X One-on-One Vol. 3

Mason Bendewald is already positioned at the zenith of home fitness as director and producer of P90X. Yet rather than rest on his laurels, Mason is instead pushing the envelope with the P90X One-on-One Series, a reality-style fitness experience that also happens to be the testing ground for the next installment in the P90X series, P90X: MC2.

Unlike any other home fitness  product, P90X One-on-One is a subscription-based series that brings users directly into the home gym of the one-and-only Tony Horton every month for a new workout. In this unique intimate setting, the effortless chemistry that has developed between Mason and Tony over their years working side-by-side is instantly recognizable.

Mason not only directs this project, he’s the director of photography—shooting virtually every camera angle that exists. He whirls around as Tony’s wingman, thrillingly capturing the unpredictable and untamable fitness madman’s every move with intricate and expert camerawork perfected by a decade of immersion in the fitness world. It’s a proven combination: Tony’s inexhaustible fervor and drive paired with Mason’s exhilarating style and impeccable acumen.

P90X One-on-One is trailblazing in more than one way. In P90X One-on-One: Volume 3, users get an exclusive, behind-the-scenes look at the development of the next chapter of the P90X series: P90X: MC2. It’s a “making of” happening in real time!

So with P90X One-on-One, not only can fitness lovers feed their hunger for new challenges once every month, they get a dynamic inside look at the creative process of two masters at work together crafting the next home fitness triumph, P90X: MC2.

 

P90X® in the White House

The heights achieved by P90X® and Mega Mace continue to defy belief. Certainly it’s no secret that P90X®, produced and directed by Mason Bendewald, has blown up around the globe, to the tune of millions of users. Yet at a recent political event, the founders of Beachbody, the company behind P90X®, learned that the First Lady herself is a P90X® user!

In a brief dialogue with President Obama, Beachbody co-founders Carl Daikeler and Jon Congdon learned that First Lady Michelle Obama‚ indeed, Secret Service and members of the White House staff‚ use P90X® regularly. This revelation has opened the door for Beachbody to network with the President’s staff to play a role in the First Lady’s Let’s Move Campaign.

Mason Bendewald and Mega Mace have long been the number one production team for Beachbody. As the go-to guy for production and direction, Mason has created hundreds of fitness videos for Beachbody‚ including Slim in 6 with Debbie Siebers, Fit Kids Club with Shaun T, and the Shakeology Workouts‚ and of course the record-breaking P90X® series collaboration with Tony Horton.

The source of the flourishing relationship between Mega Mace and Beachbody is easy to locate. Mason‚ like Carl and Jon‚ has a deep commitment to not only bring top-flight home fitness products to clients around the world, but to be an active participant in a home fitness revolution. Mason is always incorporating new fitness challenges into his own regimen, which translates into an intimate connection with the fitness needs of millions.

That connection is expanding exponentially. Mega Mace is proud to not just be the industry leader in fitness video production, but to be a part of Beachbody’s and First Lady Michelle Obama’s commitment to a national health and fitness paradigm shift.

P90X® is a registered trademark of beachbody.com

 

Mega Mace Awarded Power 90 Re-Make

In light of his guiding role in making P90X a worldwide fitness phenomenon, veteran fitness video director/producer Mason Bendewald of Mega Mace has been tapped to shoot the much-anticipated remake of fitness guru Tony Horton’s original Power 90 home fitness program.

In creating the record-shattering P90X program, which counts tens of millions of users around the globe‚ Mason called upon years of experience and expertise directing and producing hundreds of fitness videos with leading Hollywood trainers, including Diamond Dallas Page, Mitch Gaylord, Shaun T, and Debbie Seibers. Mason’s extensive work crafting hundreds of bestselling fitness videos for Beachbody.com‚ the country’s leading developer of in-home fitness products, led to the wildly successful partnership between Mason and Tony Horton, which yielded not just P90X but a series of popular follow-up videos.

This fall that dynamic enterprise will come full circle, as Mason and Tony team up again to renew and reinvigorate the home fitness program that started it all. In celebration of its 10-year anniversary, Mason will re-shoot the original Power 90 home fitness program, a 90-day in-home boot camp that promises to get users in shape with 10 tested workouts and a food plan that’s healthy and tastes great. Initially filmed as a test that wasn’t intended for release, Power 90 did so well that Beachbody kept it on the shelves. A decade later the global popularity of P90X has led to awarding Mason the opportunity to give the original the treatment it has long deserved.

It’s great news for the home fitness community. Power 90 is a powerful entry-level program designed for home fitness beginners for whom P90X may be too intense. Yet even seasoned veterans of home workouts will be excited to learn that rather than just re-doing the original Power 90, Mason and Tony will incorporate their years of close work together into creating an all-new, vastly-improved Power 90 program.

Mason’s veteran hand will give this new Power 90 the lively and energetic look, sound and feel that has made P90X a worldwide sensation. Created in the early days of Beachbody, the original Power 90 didn’t have the resources available to craft the best possible home fitness experience for the end-user. That will all change with Mason’s re-envisioned Power 90, which will feature enhanced music, a far superior set (which will look like it’s down the hall from the P90X gym), Mason’s expert camera work (which will dive right in close to catch all of Tony’s moves), and in general the dynamic vibrancy that Mason and the Mega Mace crew have perfected as the world’s leading fitness video production house.

The new Power 90 is just the latest dynamic project for Mason and Mega Mace. The successful collaboration with Tony Horton continues with the third season of the ground-breaking P90X One-on-One series, which in turn is serving as the workshop for the upcoming P90X: MC2. It promises to be the most intense installment in the P90X series to date, and another coup for Mason Bendewald and Mega Mace. Stay tuned!




 

Tunahaki, more P90X & Aviles!

It’s been a banner summer for Mega Mace. TUNAHAKI, my feature documentary just premiered in Los Angeles to a packed audience and is now is hitting the festival circuit around the country. Please join us on ourFacebook page and Tunahaki.com for clips, reviews and up to date information on when it will be playing near you soon.

I’m also in full production with Tony Horton on our 3rd season of One on One, which has been rebranded P90X One on One – and for good reason since it’s the workshop for the newest P90X iteration, P90X: MC2 for those who can’t get enough muscle confusion. We’ll be shooting P90X: MC2 in the winter sometime – but first I’ll tackle the classic POWER 90 with Tony! We’ll be reshooting the entry level workout in September – but it won’t just be a rehash of the original – you can bet on that. More news, behind the scenes photos and updates on those productions to later.



Now I’m excited to introduce you to Aaron Avilesthe newest addition to the Mega Mace team. Aaron appeared in my YRG Fitness System show with Diamond Dallas Page. Months later we bumped into each other and got to talking and I learned he was actually a composer. Turns out to be one of the best I’ve ever had the pleasure to work with but that’s just the beginning of the story. Aaron is now my business manager/agent and the front guy for new business here at Mega Mace. He’s personable, fun and one of the hardest working dudes I’ve ever met. He’s already got his foot in things and stirring up Hollywood with meetings and new ideas on how to take Mega Mace to the next level. You can reach him at our main office number or drop him and email at Aaron@megamace.com

We’ll keep you posted we’re expecting big things from Aviles and Mega Mace in 2011 so stay tuned.

 

“Meet Me At Pere Lachaise” iPhone app launched!

Take a tour through Père Lachaise, the most visited cemetery in the world, with Mason Bendwald & Anna Erikssön.

We have developed an iPhone app, audio tour and a guide book to fulfill all your Pere Lachaise needs.

Just open up iTunes and select iTunes Store, search for “Meet Me at Pere Lachaise” and you’re ready to go.

Visit perelachaisecemetery.com for more details.

 

New Site Launched

Welcome to our new site! We are excited about the new look and hope you are too.

Enjoy our many upgrades and take a look at our updated show reel.

We’ve also started a blog so check in often and keep up with Mega Mace news.