OXY CONTIN PSA: "ERIN"
O'Rourke Communications


Creative:
Inspired by stories heard during a City Hall meeting, MEGA MACE conceived four PSA's aimed at kids with Oxy Contin addiction.

Production:
The MEGA MACE team did guerrilla shooting during the lunch break of a city council meeting with first account witnesses.

Post and FX:
MEGA MACE used contemporary editing techniques to help effectively translate what these teenagers experienced.