OXY CONTIN: WHAT YOU NEED TO KNOW
O'Rourke Communications


Creative:
Inspired by stories heard at a city hall meeting, MEGA MACE knew it had to help teach parents and their kids about the dangers of Oxy Contin addiction.

Production:
The MEGA MACE team did some guerrilla shooting during the lunch break of a city council meeting.

Post and FX:
The DV footage was altered to look like film using MEGA MACE's unique blend of After Effects Ice'd film tools and Final Cut Pro. The piece was also edited in the style of MTV to help attract young viewers.