I AM ANN TAYLOR
MEGA MACE spec

Creative:
Mason worked with creative veteran Larry Frey, who wrote a poetic and focused piece, creating a spec spot for the campaign that was screened the last day of the LA Shorts Fest.

Production:
Shot on 24P on location in Malibu, the small but talented crew was able to capture an intimate moment between Tricia Small and her daughter Ava Delany Daikeler -- displaying a visual continuity with the new Ann Taylor campaign.

Post and FX:
Edited in Final Cut Pro HD, Mason and our editor cut together a powerful spec.