JUST A MEMORY
ALZHEIMER'S ASSOCIATION OF ORANGE COUNTY

Creative:
The Alzheimer's Association of Orange County needed a new concept for their fundraising video. Jim McAleer of AA wrote the script and then Mason put on the finishing touches to this very poignant script.

Production:
Mason and his crew ventured down to Orange County (the real OC) - to shoot for two days in the Alzheimer's offices and at a nearby hospital. Mason's personality won the hearts of many of the patients and by the end he had them all dancing! Literally!

Post and FX:
By shooting on a white cyc - Mason had the flexibility to create movement on a clean, stark background for the beginning and end of the video. The effect is striking and very touching. Exactly what the client needed.